Press release – Geneva, Switzerland, 15 March 2018
LCP attended ITB Berlin 2018 : How was it, Mr Daniel Tschudy?
Luxury Capital Partners (LCP), the boutique international investment and development consultancy, which operates in more than 30 countries on four continents, was delighted to attend this year’s edition of ITB Berlin with Daniel Tschudy, Associate and Director for Hospitality Investments. Back from Germany, Daniel found a few minutes to share his expert impressions with us, and why he will definitely attend this unavoidable major industry event next year again.
LCP: Daniel, what made you visit ITB in Berlin?
ITB has become a “monster“ in global tourism. Founded in 1966 as a little “overseas-import-exhibition”, it now hosts more than 10‘000 exhibitors from 186 countries and territories. Messe Berlin offers for ITB its entire 160‘000 m2 of space over the 26 halls. I attended the shows many times in the 80ies/90ies, but this was my first visit for 15 years. Motivated by one specific investment-related meeting for LCP, I decided to attend the full 3 days for trade visitors. Along with 110‘000 other professionals from tourism and hospitality!
It seems that is quantity-driven?
Actually no. Other 60‘000 private visitors attend the public days. But during the 3 trade days, the entire global travel and tourism industry attends. Ministers, Media, Airlines, Tour Operators, Hotels groups, you name it. They are all professionals. The challenge is to plan your 3 days and evenings well, and well in advance. The sheer size of the show makes you walk from one appointment to another for hours and hours. We are talking about 26 halls in total.
What was your personal objective at ITB?
Obviously, the hotel industry is my speciality… although, I must admit, at those huge stands (sometimes literally buildings) more sales staff are present than top management. Those leaders, investors, hotel owners are present too, but they fly-in for specific meetings, networking, and even educational session. It is not easy to touch base with them. That’s why, one needs to prepare ITB 5 to 6 weeks in advance in order to have a sensible, smooth and feasible agenda.
How can ITB serve LCP’s interest?
First of all, ITB gives new ideas, shows trends, and identifies future challenges in the industry. That’s interesting for everybody dealing with this trade. Of particular interest is the luxury segment. ITB has featured two new platforms: One is the „Loop-Lounge“, an office for independent and owner-managed luxury hotels as well as luxury tourism products worldwide. It’s organised by Lobster Experience, who have their own segmented exhibition „luxury on the planet“. And the other one was the ITB Luxury Late Night … which, I’m afraid, I could not attend, because my evenings were pre-booked too.
Do you plan to attend again next year?
Yes, ITB was powerful, tiring…Inspirational! But, I’ll do my agenda much earlier and take the geography of the show in consideration, because sometimes, one could walk half-an-hour from one stand to another. Whereas it may be not too bad for your stamina, my feet still „complained” – so my 2019-planning will be much better ! See you next year on March 6-10, 2019 !
– – – – – – – – – – – – – – – – – – – – – – – –
About Luxury Capital Partners
LCP is a boutique international investment and development consultancy that specializes in real estate, precious metals, and fine art. LCP provides a wide spectrum of diversity in cultures among its partners and associates, with many different professional backgrounds. We are global and yet distinct with a human scale service guaranteeing our international clients’ the utmost confidentiality. It is this unique feature that makes us exceptional in our relationships with the most distinguished corporate entities and UHNW individuals across the world.